John Boyd's central insight is that competitive advantage lives in the Orient stage of the OODA loop — not in raw data, not in firepower, not in resources. The side that orients faster, more accurately and more fluidly wins. Everything else follows from that.
SenseMakingLens applies a specific set of analytical tools — borrowed from Boyd, from systems thinking, from decision science, and from the traditions of long-form analytical writing — to the problem of orientation under conditions of manufactured uncertainty, institutional capture and rapid geopolitical change.